NACK (Nigerian Articulate Culture Kollection) has joined the movement to support 2 million vulnerable Nigerians through the HelpNow.ng initiative.
HelpNow, an initiative of Softcom in partnership with MTN, Deloitte, EY and other selected corporate organizations, was set up to help Lagosians whose livelihoods have been affected by COVID-19. NACK will use its latest collection, League of Xtraordinary Nigerians (LXN) – a movement designed to promote patriotism and unity amongst Nigerians, to lead the collaboration.
The partnership aims to get 20 extraordinary Nigerians who have distinguished themselves in their fields to autograph NACK’s LXN jerseys. These autographed jerseys will be auctioned via social media and all proceeds will go to Helpnow.ng, offering much needed support to the less fortunate. Already, ace comedian, Basketmouth and music legend, 2Baba, have joined the movement.
Speaking to the collaboration, Yomi Adedeji, CEO of Softcom and Convener of Helpnow has this to say:
“We started HelpNow understanding that the pandemic is no respecter of person, age, religion or social status yet, its effects are not equal across board. Millions are literally struggling to eat and while we can’t help everyone, we believe everyone can help someone. This is why HelpNow was created, providing a platform for everyone to contribute their quota in supporting those most vulnerable amongst us. We believe this collaboration will further move us forward in inspiring well meaning Nigerians to contribute towards this timely intervention.”
NACK founder and creative head, Tolulope Akinpeloye, also shared a few words:
“We are asking people to channel their love for fashion and style into charity. Through the partnership, people will be able to own rare autographed clothing items while helping to feed the most vulnerable people in our society. I think it is powerful.”
Currently, HelpNow has raised over 11 million Naira and have disbursed these funds to about 1850 households.
You can join the efforts and donate now on www.helpnow.ng. To get updates on the auction, please follow @helpnowng across all social media channels.