Moyo Lawal, Mohbad, Asake, Gangs of Lagos, Shanty Town and more lead top trends on Search in 2023
[Lagos] 11 December 2023 – Today, Google unveiled the findings of its 2023 Year in Search for Nigeria, showcasing the most popular searches, notable individuals, actors, musicians, topics, questions, and other subjects that captured Nigerians’ attention throughout the year. Google’s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, learn, and do.
In Nigeria, this year’s results show a heightened interest in lifestyle, local politics, and notable personalities such as Moyo Lawal, Peter Obi and Oladipupo Oladimeji, aka Oladips, who topped the trending people’s list for 2023.
Significantly moving up to first place in 2023’s top trending musicians category is Asake, followed closely by singer Khaid and rapper Shallipopi, with Asake’s song “Lonely at the top” also topping the search list of trending songs. Nigerians were evidently interested in entertainment this year as can be reflected in the search for “Gangs of Lagos”, “Shanty town,” and “Soso lyrics”, all of which topped the movies, video series and lyrics categories respectively.
Singer Mohbad. Yoruba actor Murphy Alabi and actor and film producer Saint Obi, all of whom passed this year, topped the search list for loss, with Mohbad also topping the category for the most searched Nigerian news topic in 2023.
Other top-searched questions like “Who is the winner of the 2023 presidential election?”, “What is fuel subsidy?”showed how concerned Nigerians were with the political and economic affairs of the country and how Google Search was used to learn more about their interests in 2023. You can see the full trends 2023 list for Nigeria here and also explore the global trends list here.
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Below are the full lists of Top 10 Trending Searches by Nigerians in 2023:
About Google Trends
This is a publicly available tool that displays relative search volume across geographies, time periods and queries that people want to know about. Google Trends lets you dive deep into what’s popular on the Internet — you can compare search data by time, location, and between queries. It also offers category filtering, top and rising searches, and geographic “heat maps”. The main two categories of searches are: ‘Trending’ and ‘Most Searched’.
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Trending Searches: The “trending” queries are the searches that had the highest amount of traffic over a specific period.
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Most Searched/ Top searches: What topped Google’s charts? The “most searched” queries are simply the most popular terms for a specific period, ranked in order by volume of searches.
About Google
Google’s mission is to organise the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
For more information, visit our Google Africa Blog: google-africa.blogspot.