Apple is getting picked on by two of its biggest competitors Google and Microsoft. Google (GOOG) and Microsoft (MSFT, Tech30) used some of Apple (AAPL, Tech30)’s well-known user pain points to promote their own services in two separate TV and YouTube ads this month.
On Tuesday, Microsoft went after Apple by pitting its new Surface Pro 4 tablet and Cortana smart assistant against the iPad Pro and Siri.Microsoft’s new ad shows the iPad and Siri throwing a party for “getting a keyboard…”Microsoft and Apple have a history of going after each other through marketing campaigns: For years, Apple ran a series of anti-PC commercials starring Justin Long and John Hodgman. And this year, Microsoft has been pushing its “PCs can do more than Macs” message in commercials.
Read up full details on CNNMoney (New York)
