Many people in various countries of the world are at home due to
COVID-19. In view of this situation LaLiga, in collaboration with Banco Santander, Universal
Music and its sponsors as well as players, clubs, artists and GTS have organised
‘LaLigaSantander Fest’. This will be the first global charity festival that seeks to raise funds
to acquire products necessary to combat the COVID-19 pandemic, which will be channeled
according to the Spanish government's health priorities in coordination with the High Sports
Council (CSD). The charity macro-concert will bring together 20 top artists for the first time
and will involve players from all LaLiga Santander clubs.
The festival will take place on Saturday 28 March from 18.00 (CET) for fans around the
world. A total of 20 top artists of the rank of Alejandro Sanz, David Bisbal, Aitana, Sebastián
Yatra or Antonio Orozco, who have never previously been involved in the same event, will
take part in ‘LaLigaSantander Fest’. Along with them will be 20 players from
LaLigaSantander teams, who wasted little time in signing up to an initiative rolled out by the
clubs; association. All the participants in the festival will participate from their respective
homes.
‘LaLigaSantander Fest’ will be broadcast simultaneously in all countries of the world. It can
be followed through all LaLiga channels and the LaLigaSportsTV platform. In addition,
LaLiga will offer the signal to all its international broadcasters.
Donations can be made through the Santander Foundation, through various channels that
will be announced shortly. All funds raised will go towards the purchase of medical supplies
in a coordinated effort with the health authorities and the CSD.
LaLiga wants to support everyone who are in quarantine and at the same time, raise money
to buy medical supplies to deal with COVID-19. We are very happy with the response we
have received from all fronts; footballers, clubs, artists and sponsors have all joined together
for this initiative. I am convinced that together we are going to create something very
memorable,” said Óscar Mayo, director of Business, Marketing and International
Development at LaLiga.
Artists & international platforms Alejandro Sanz, David Bisbal, Aitana, Sebastián Yatra or Antonio Orozco are just a few of
the artists who will join the event this Saturday, with many more set to lend their voice to this
cause. The identity of the remaining music artists will gradually be revealed throughout the
week via LaLiga's social media channels and by the artists and players on their own
accounts.
LaLiga is being played at home
This festival is part of the “LaLiga se juega en casa” (LaLiga's being played at home)
campaign, which seeks to support fans throughout this period of quarantine, making it more
bearable and raising awareness about the importance of staying at home to halt the spread
of COVID-19.
This concert will take place exactly a week on from #LaLigaSantanderChallenge, the online
challenge that saw influencer Ibai Llanos invite all of the LaLiga Santander clubs to compete
in a FIFA20 tournament. The competition, which was staged between Friday and Sunday,
raised more than €142,000 towards UNICEF’s aid efforts.
LaLiga is a global, innovative and socially responsible organisation that leads the way in the leisure and
entertainment sector. It is a private sporting association which is comprised of the 20 LaLiga Santander and 22
LaLiga SmartBank clubs and public limited sports companies (SADs) and is responsible for organising
professional and national football competitions. In the 2018/19 season, LaLiga reached a global audience of 2.7
billion. The institution is centrally headquartered in Madrid (Spain) and has a presence in 55 countries through its
eleven offices and 46 delegates.
