L-R – Taiwo Akinpelu, Divisional Head of Marketing at Simba TVS; Chief Nwaruocha, a TVS distributor; Rana Sandeep, Regional Business Manager South–East at Simba TVS; King Udor, TVS distributor; Amit Seth, Sales Head South–East at Simba TVS and Bonny Philips, Regional Technical Services Manager at Simba TVS at the recent launch of the TVS King Deluxe +iTouch in Enugu.
Brings patented iTouch
technology to the Nigeria market
Simba TVS, the leading tricycle (Keke)
distributor in Nigeria, has unveiled the TVS King Deluxe Plus iTouch, the
latest version of its innovative three-wheeler vehicles at two impressive launch
ceremonies in Enugu and Asaba. These latest launches come on the heels of a
very successful national launch held in Lagos in December last year and is in
furtherance of the organisation’s efforts to enhance last-mile commute for
Nigerians and boost earnings of keke operators.
Speaking at the ceremony in Enugu,
Rana Sandeep, Regional Business Manager, South-East at Simba Group, revealed
that “PLUS” means more convenience,
more comfort, more earnings and more security, stressing that the TVS King Deluxe
Plus iTouch will ensure operators maximize their earning with more than 10
additional features added to the keke such as the iTouch start for smooth
silent staring of the keke, strengthened chassis, longer and more convenient
driver seats, triple filter and so much more.
According to him, “The TVS
Deluxe Plus iTouch comes with the patented Integrated Starter Generator (ISG)
Technology, the very first time in the 3 wheeler segment. The ISG or iTouch has
several benefits such as: the feather-touch start and stop which is noiseless
and smooth, fewer parts to worry about with the removal of the starter motor
which reduces cost of maintenance, next gen technology for fuel savings
especially when starting and stopping multiple times in traffic.”
On how ISG improves battery life, he
explained that unlike the conventional starter motor system, the ISG gives
power directly to the magneto which then rotates the crankshaft making the
start instantaneous and requiring much less battery power, which, according to
him, results in about 30 percent increase in the battery life.
Also speaking at the event, the
Divisional Head of Marketing for Simba TVS, Mr. Taiwo Akinpelu, in his welcome
address, said Simba TVS has remained committed to bridging the gap of last mile
transportation for passengers and goods in Nigeria adding that three-wheelers
play a tremendous role in the mass transit scheme as they fill the last-mile
gap, taking passengers and goods from major bus stops to their final
residence.
Speaking during the unveil in Asaba,
Taiwo noted that the comfort of the driver is of great concern whether he is
driving or resting. The TVS King Deluxe Plus iTouch, he said, offers comfort to
the rider’s back, relaxing both arms during each trip along with the thoughtfully
designed split seat which is foldable to allow the rider to operates the
emergency backup hand starter when required.
He revealed that the TVS King Deluxe
Plus iTouch comes with thicker and stronger B & C Pillar tubes making the
vehicle look and feel solid and sturdy. The B & C Pillars are now 60 per
cent thicker, bend resistant, rugged, and supportive for passengers to get in
and alight from the keke.
“As an organization, we are
committed to supporting Nigeria’s socio-economic growth aspirations. This
latest effort underscores our resolve to continually contribute to the promotion
and attainment of improved transportation system, trade, commerce and
commercial activities in the country,” said Taiwo.
Another upgrade the TVS King Deluxe +iTouch
offer is bigger side mirrors which improves the rear-view visibility for enhanced
safety with aesthetically designed mirrors that can be adjusted in all
directions.
Also present at the event, the Sales
Head, Simba TVS, Mr Amit Seth, revealed that the TVS King Deluxe Plus iTouch is
available at all partner Dealer shops nationwide including Enugu and Asaba. He
reminded guests that Simba TVS offers full service support for all their range
of products including the TVS Deluxe plus iTouch along with a 12 months
warranty on engine and shock absorbers. He also confirmed that all of TVS vehicle
have genuine spare parts which, he said, is available at all accredited service
centres and dealer workshops.
