My Beautiful Africa a Travel Technology Company based in Lagos Nigeria is set to host the TOURISM AND TECHNOLOGY SUMMIT AFRICA 2022 (HYBRID EDITION)
This year’s edition, under the theme DESIGNING AFRICA’S TOURISM PLAYBOOK; A HYBRID OF CULTURE AND TECHNOLOGY, is billed to hold on 27th October 2022 at the Oriental Hotel Lagos from 10am -4pm.
According to the organisers, industry big wigs would be speaking on various topics addressing how technology is driving processes in various sectors like Security, Aviation, Hospitality,Tourism,Travel and Health in furtherance of the initiative to drive the digital transformation of the Tourism and Hospitality industry in Africa,the summit aims to focus on the role Smart Tourism can play in achieving this transformation by working on designing a new playbook on African Tourism ,the role technology will play in preserving our culture and how it will drive processes in the new economy post covid-19
” The Travel, Tourism and Hospitality space in Africa post covid-19 has been impacted by the shift which has occurred, Technology is now the centrepoint of many organisations operating in the sector so says Clara Chinwe Okoro Founder and COO at My Beautiful Africa. Like in other economic sectors, intelligent automation will change the nature of some travel jobs and eradicate others altogether. However, digitally-enabled growth will also generate new employment opportunities that could outpace the automation of existing roles, especially as strong growth is forecast for the sector.
Speaking further Ms Okoro says the Summit which is geared toward changing the narrative for better accountability in the industry and convergence to promote the reordering of real SDG Agenda’s for Africa in Travel and Tourism using Technology and Scientific Capabilities to achieve Digital Transformation hopes to create a platform for value reorientation in creating a new ecosystem for Tourism in Africa.
“Airports globally are reflections of a nations identity, its an immersive experience where travelers passing through experience hospitality in such a way that they would want to remain within the ambient of that Airport. From the shopping experience to the Advertising, to the Culinary offerings, to the wellness booths and music it all transforms the mental state of the Traveler. Technology is advancing these Airports in different roles through Artificial intelligence, Softwares, Personalisation and other resourses. Music is a great platform through which Countries sell their tourism potentials. Many Travelers are looking for a unique cultural experience and Music Tourism is an incredible way to achieve that through the deployment of smart technology.
With the introduction of FinTech, seamless transactions takes place across borders making travel and Tourism a seamless experience for travelers. Fossil Fuel is being phased out and Aircrafts are redifining mobility with electric planes.’
Vast arrays of speakers would be focusing on the emergence of new economies defined by shifting variables such as AI, Biometrics, Blockchain Technologies, Cryptocurrency, NFT,s, the Metaverse and contactless technology, diversity in technology amongst other technologies.
speakers include Dr Oluseyi Akindeinde (PH.D) CTO of Digital Encode Limited who would be delivering a paper on “How Blockchain Technology is transforming the Travel industry” and AIG Adeleke.B. Adeyinka Assistanat Inspector General of Police Zone 2 Command Headquarters Onikan Lagos who would be speaking on “Adopting Technology to enhance security and boost Tourism” alongside other array of speakers.
Awards would also be presented to 3 key personalities who have consistently deployed technologies to solve problems in the society from their position of Leadership.
The Annual Summit is committed to the digital transformation of interconnected sectors such as travel, tourism,aviation,fintech,hospitality,health entertainment and the technologies driving systems and processes in the businesses operating in these sectors to make them more efficient and profitable through the use of technology tools.
In addition the Co-Producer for the event Prince Adeyomi Adelokiki would be unveiling the CSR project under the aegis of the YGC Foundation with a focus on how health tech can solve the problems of people with sickle cell anaemia. Digital transformation remains an essential agenda item for travel and hospitality leaders, despite the level of disruption currently faced by the industry. With demands for instant gratification, together with expectations from travelers and guests continually evolving, companies are finding that integrating digital experiences into all areas of their business, enables them to transform into more agile and resilient organizations. And over time, so many touch-points have gone digital, from how customers choose and book experiences to how companies manage their daily operations, people, and resources.
Agility and resiliency have never been more important for travel and hospitality companies. We’ve seen that agile companies are better prepared to adapt to market changes – and thrive. The good news is, any company can learn to be agile. We’ve been inspired by how the industry has responded to these challenging times with incredible initiatives and game-changing innovations.This is the solution the annual Tourism and Technology Summit Africa aims to address by converging players annually to discuss these salient issues.
For more information visit https://www.tourismandtechnologysummit.com.
