In support of the upcoming 2023 Presidential elections, Google unveiled a new portal, the Nigeria Elections Trends Hub, that will provide a platform for Nigerians to search and discover trending interests related to the presidential and vice presidential candidates, parties, and issues through the lens of Google Trends. The page, which can be accessed on the Google Trends website https://goo.gle/
This is a part of a broader initiative by Google to support the 2023 elections, which also includes trainings for new and media publishers on how to effectively use YouTube to tell election stories and training from the Google News Lab to help journalists learn how to use search and other Google tools for better storytelling, including data visualisation, verification and fact-checking.
As Nigeria celebrates 24 years of Democracy in the upcoming elections, Google’s mission to organise and make the world’s information universally accessible and useful is more relevant than ever. “We want Nigerians to be empowered with information during the upcoming elections, so we’re organising information to make it easy for voters to learn more about the candidates through the eyes of Google Trends,” said Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for West Africa. “More accessible and useful political information improves the political process and leads to greater citizen participation.”
The Nigeria Elections Trends Hub will help voters make more informed decisions at the polls, and have a greater voice in the political process. “We’re empowering voters so that they are not simply watching from afar, but participating, engaging with and shaping the political process in a democratic way,” added Kola-Ogunlade.
Google is committed to making search useful for Nigerians, and the Nigeria Elections Trends Hub is one of many initiatives that we are undertaking to support the 2023 elections, including training for new and media publishers and support for journalists, to help them tell more engaging stories.
For more information, visit https://goo.gle/
ABOUT GOOGLE TRENDS
This is a publicly available tool that displays relative search volume across geographies, time periods and queries that people want to know about. Google Trends lets you dive deep into what’s popular on the Internet — you can compare search data by time, location, and between queries. It also offers category filtering, top and rising searches, and geographic “heat maps”. The main two categories of searches are: ‘Trending’ and ‘Most Searched’.
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Trending Searches: The “trending” queries are the searches that had the highest amount of traffic over a specific period.
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Most Searched/ Top setarches: What topped Google’s charts? The “most searched” queries are simply the most popular terms for a specific period, ranked in order by volume of searches.
