The National Institute of Marketing of Nigeria (NIMN) has made history with the election of Dr. Bolajoko Bayo-Ajayi as its first female President and Chairman of Council. The landmark event took place in Uyo, Akwa Ibom State during the Institute’s 2025 Annual Marketing Conference and Annual General Meeting. This was revealed in a press release signed by Ms. Patience Sado, mnimn, Registrar/Secretary to Council, on 24th June, 2025.
Dr. Bayo-Ajayi, a highly accomplished marketing professional, assumes leadership of the Institute following the successful tenure of Mr. Idorenyen Enang, who served for four transformative years. With over two decades of experience across diverse sectors and industries, Dr. Bayo-Ajayi brings a wealth of expertise and insight to her new role.
Her election marks a significant milestone not only for NIMN but also for the broader marketing profession in Nigeria. It signals a progressive step forward in promoting inclusiveness and gender diversity within professional leadership, and stands as a source of inspiration and empowerment for women in marketing and aspiring marketers across the country.
NIMN Leadership Vision: Dr. Bayo-Ajayi Charts Strategic Path for Growth, Advocacy, and Industry Collaboration
A Fellow of the Institute, Dr. Bayo-Ajayi is expected to consolidate on the achievements of her predecessor and deliver a tenure defined by impact, innovation, and strategic advancement. She has articulated a clear 5-point agenda that aims to further elevate the status of the Institute and enhance member engagement.
In her inaugural remarks, the new President emphasized the importance of member engagement and institutional advocacy, particularly the enforcement of the provisions of NIMN’s enabling legislation—Act No. 25 of 2003. She also highlighted plans to strengthen the visibility of the Institute and foster robust industry partnerships.
Driving collaboration across the marketing ecosystem remains a central pillar of Dr. Bayo-Ajayi’s vision. She is poised to leverage existing strategic partnerships with key stakeholders and initiate new alliances that will amplify the Institute’s relevance and influence.
With her election, the National Institute of Marketing of Nigeria is set to experience a renewed wave of transformative leadership, sustained growth, and enhanced member pride. The Institute, under her stewardship, looks forward to a future of broader engagement and enduring impact in the marketing landscape.
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