Nigeria’s travel and tourism sector is experiencing remarkable growth, with social media and improved promotion serving as key drivers. This was revealed by Mr. Ayo Gbeleyi, Chief Executive Officer of Agil Travels and Tours, in an exclusive interview originally granted to the News Agency of Nigeria (NAN).
Gbeleyi explained that the increasing visibility of Nigeria’s culture, festivals, and destinations online has sparked a fresh wave of interest both locally and internationally.
“More Nigerians, including myself, are now seeing our culture, sites, beaches, and festivals showcased online, which sparks curiosity to explore. Add to that improved travel packages and easier access, and it’s no surprise the industry is booming. Look at the recent Oju de Oba festival — a whole lot of people trooped in from abroad,” he noted.
On how to strengthen the tourism sector, the AGIL Travels boss highlighted the need for improved infrastructure, stronger security, and strategic marketing of tourist destinations.
“If roads are good, places are safe, and attractions are well-marketed, people like me would be more motivated to travel within Nigeria and showcase our culture globally. The government can also consider privatizing some tour sites for better management,” he said.
Overcoming Barriers and Showcasing Nigeria’s Tourism on the Global Stage
Speaking on the challenges hindering domestic tourism, Gbeleyi admitted that high airfares and unsafe road travel remain major barriers. He stressed that these issues discourage many Nigerians from exploring within the country.
“With cheaper flights and safer highways, local tourism would have a much better chance to thrive. The railway also needs to be safe to encourage intercity movement,” he added.
Speaking about the World Tourism Day, he urged Nigeria to boldly tell its cultural stories on global platforms, pointing to the power of cultural promotion in boosting tourism.
“Nigeria can do better by showcasing our culture, food—as India recently did with its jollof rice—music, and destinations internationally. Tourism is more than travel; it’s a bridge for culture, business, education, exposure, and national pride,” he stressed.
Concluding, Gbeleyi described tourism as “a valuable national product and a business of every citizen.”
Tourism is more than travel — it’s culture, business, education, and national pride. Stay informed and inspired with more stories on Nigeria’s growth and opportunities. Explore more at LouisaOlaniyi.com.ng
