use native contact tagging to organise their marketing activities.
More comprehensive reporting and customer insights
The updated reporting experience provides marketing teams with a broader view of campaign activity and customer engagement across communication channels.
Businesses can access dedicated dashboards for email, SMS and WhatsApp, alongside a unified contact dashboard. E-commerce integrations also enable marketers to track return on investment, revenue, orders and shopping cart performance, helping them better understand the commercial impact of their campaigns.
Through integration with Zoho Analytics, businesses can synchronise contact fields and campaign activity across email, SMS, WhatsApp and automated workflows for more comprehensive reporting. Additional enhancements include unified contact scoring, which brings together engagement activity across supported channels, and centralised UTM management to help businesses manage campaign tracking parameters more consistently.
Strengthening integration across business applications
Zoho Campaigns further strengthens its integration with Zoho CRM and other connected applications, helping businesses maintain alignment between marketing activities and customer information.
Live Zoho CRM synchronisation keeps contact information and audience segments up to date, while the ability to import contacts directly from specific CRM custom views into mailing lists removes the need to recreate existing filters. Marketers can also create campaigns using Zoho CRM data without having to move between applications for every step.
Expanded webhook capabilities further support the exchange of campaign data with external applications, helping businesses connect their marketing activities with broader business workflows.
Pricing and availability
The updated Zoho Campaigns platform is available globally, with pricing remaining unchanged. Paid plans continue to start at NGN 2300 per month.
SMS and WhatsApp marketing capabilities are included at no additional platform charge, although sending messages requires purchased credits. Zoho Campaigns also continues to offer a free plan for up to 500 contacts and 2,000 emails per month.
For more information, visit www.zoho.com/campaigns.
Zoho’s Privacy Pledge
Zoho respects user privacy and does not run on an ad-revenue model in any part of its business, including its free products. The company owns and operates its own data centres, giving it full oversight of customer data privacy and security.
More than 150 million users worldwide, across more than 1 million paying organisations, rely on Zoho to run their businesses, including Zoho itself.
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